CAMPAIGNS | Flop Films

LAUNCH CAMPAIGNS

If there is one thing we can do with our eyes closed, its launching brands and products

through launch campaigns comprising of commercial films and video content strategically

made for specific points in the consumer journey. And we get results!

...
Ask any of them

The image depicts Nikhita Gandhi, a celebrity Bollywood singer, standing in a dark, grungy room with a moody, dramatic atmosphere. Nikhita is wearing sunglasses and a large, colorful jacket with a predominantly yellow sleeve. She has long, wavy hair and is posing with a confident expression, slightly leaning forward. The lighting in the room is highly stylized, with a strong contrast between warm and cool tones. Red and blue lights create an intense, almost surreal ambiance, casting colored shadows and highlights on the walls and Nikhita. The background shows a textured, worn-out wall, adding to the gritty and edgy vibe of the scene. This photoshoot was done by Flop Films, a well-known production company based in Mumbai. Overall, the image has a strong sense of attitude and style, evoking a futuristic or cyberpunk aesthetic.

tuneCORE Unlimited

India leg with celebrity singer Nikhita Gandhi - part of a global campaign that launched Tunecore Unlimited - an annual subscription service that allows independent musicians to put out unlimited songs per year to all streaming platforms like Apple Music, Spotify etc. Across 11 countries including USA, Canada, Europe and Australia, our production was ranked the 'Best Worldwide'.

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The image features Nikhita Gandhi, a renowned Bollywood singer, in a striking and colorful setting. Nikhita is posing against a textured wall with a confident and intense expression, wearing a large, colorful jacket with a prominently yellow sleeve. Her long, wavy hair is styled with a top knot, and she is holding her sunglasses with one hand, adding to her cool and edgy look.

The lighting is vibrant and dynamic, with red and blue hues blending to create a surreal, almost dreamlike atmosphere. The pink and blue lights cast colorful shadows and highlights on Nikhita and the wall behind her, enhancing the overall dramatic effect. This photoshoot was conducted by Flop Films, a well-known ad films production company from Mumbai. The image exudes a strong sense of style and attitude, reflecting a futuristic or cyberpunk aesthetic.

The image features Nikhita Gandhi, a renowned Bollywood singer, holding a guitar in a dynamic and stylish setting. Nikhita is dressed in a green jacket over a black top, showcasing her confident and engaging presence. Her long, wavy hair cascades over her shoulders as she gazes thoughtfully to the side.

The lighting is soft yet vibrant, creating a warm and inviting atmosphere. The subtle gradients of light highlight Nikhita and the guitar, emphasizing the details and textures. The background is slightly blurred, keeping the focus on Nikhita and her instrument. This photoshoot was conducted by Flop Films, a well-known ad films production company from Mumbai. The image exudes a strong sense of style and musical passion, capturing a modern and artistic vibe.

The image features Nikhita Gandhi, a renowned Bollywood singer, lounging on a retro-style couch with a relaxed and contemplative expression. She is dressed in a crochet top and colorful jeans with vibrant patches, paired with stylish sneakers. Her long, wavy hair cascades over the armrest as she gazes upward.

The lighting is warm and moody, with red and blue hues creating an intimate and cozy atmosphere. The background is dark, making Nikhita the focal point of the image. This photoshoot was conducted by Flop Films, a well-known ad films production company from Mumbai. The image exudes a sense of casual coolness and artistic flair, capturing a modern and laid-back vibe.

The image features Nikhita Gandhi, a renowned Bollywood singer, leaning against a textured wall with a moody and dramatic expression. She is wearing a colorful jacket, with the orange and red tones of the jacket complementing the lighting. Her long, wavy hair is styled with a top knot, and she gazes intensely at the camera.

The lighting is highly stylized, with strong red and blue hues casting shadows and highlights on Nikhita and the wall behind her, creating a surreal and atmospheric effect. The contrast between the warm and cool tones adds depth and intensity to the image. This photoshoot was conducted by Flop Films, a well-known ad films production company from Mumbai. The image exudes a sense of mystery and edge, capturing a futuristic and captivating aesthetic.

The image features Nikhita Gandhi, a renowned Bollywood singer, sitting comfortably on a retro-style couch. She is dressed casually in a crochet top, jeans with vibrant patches, and stylish sneakers. Nikhita is looking upward with a serene and hopeful expression, with her arms wrapped around her legs.

The lighting is soft and dynamic, with a gentle backlight creating a halo effect around her hair, adding depth and warmth to the image. The background is dark, which makes Nikhita the clear focal point. This photoshoot was conducted by Flop Films, a well-known ad films production company from Mumbai. The image captures a sense of calm and inspiration, showcasing Nikhita's natural charm and reflective mood.

The image features Nikhita Gandhi, a renowned Bollywood singer, sitting on a stool with a guitar in a vibrant and creative setting. She is dressed in a green jacket over a black top, colorful jeans with vibrant patches, and stylish sneakers. Nikhita is smiling softly, exuding a sense of confidence and charm.

The lighting is dynamic, with red and warm hues creating an energetic and lively atmosphere. The background includes stacked cardboard boxes and the front end of a vintage car, adding an industrial and eclectic feel to the image. This photoshoot was conducted by Flop Films, a well-known ad films production company from Mumbai. The image captures a sense of artistic passion and vibrancy, showcasing Nikhita's musical talent and dynamic personality.

The image features Nikhita Gandhi, a renowned Bollywood singer, in a dynamic and stylish setting. She is dressed in a colorful jacket, green hoodie, black top, and vibrant jeans with expressive patches. Nikhita is kneeling while holding a Gibson guitar close to her, gazing thoughtfully to the side.

The lighting is vibrant, with red, blue, and warm hues creating an energetic and captivating atmosphere. The background includes stacked cardboard boxes, an amplifier, and the front end of a vintage car, adding an eclectic and industrial feel to the image. This photoshoot was conducted by Flop Films, a well-known ad films production company from Mumbai. The image exudes a sense of artistic flair and musical passion, showcasing Nikhita's unique style and dynamic personality.

The image features Nikhita Gandhi, a renowned Bollywood singer, in a dynamic and stylish setting. She is dressed in a colorful jacket with geometric patterns, a green hoodie, black top, and vibrant jeans with expressive patches. Nikhita is adjusting her hoodie with her eyes closed, exuding a sense of confidence and focus.

The lighting is vibrant, with red, blue, and warm hues creating an energetic and captivating atmosphere. The background includes an amplifier and stacked cardboard boxes, adding an eclectic and industrial feel to the image. This photoshoot was conducted by Flop Films, a well-known ad films production company from Mumbai. The image captures a sense of artistic flair and musical passion, showcasing Nikhita's unique style and dynamic personality.

The image features Nikhita Gandhi, a renowned Bollywood singer, lounging on a retro-style couch with a relaxed and playful expression. She is dressed in a crochet top and colorful jeans with vibrant patches, paired with stylish sneakers. Nikhita is lying on her back, playfully holding up an object, with her legs raised and her body comfortably positioned on the couch.

The lighting is warm and moody, with red and blue hues creating an intimate and cozy atmosphere. The background is dark, keeping the focus on Nikhita and her relaxed pose. This photoshoot was conducted by Flop Films, a well-known ad films production company from Mumbai. The image exudes a sense of casual coolness and artistic flair, capturing a modern and laid-back vibe.

The image features Nikhita Gandhi, a renowned Bollywood singer, standing confidently in front of a corrugated metal shutter. She is dressed in a crochet top with an orange and white pattern, blue jeans with vibrant patches, and a light jacket with the hood up. Nikhita is also wearing sunglasses, adding to her cool and edgy look.

She has one foot propped up against the shutter and her hands in her pockets, exuding a relaxed yet stylish demeanor. The urban background adds a gritty and contemporary feel to the image. This photoshoot was conducted by Flop Films, a well-known ad films production company from Mumbai. The image captures a sense of street style and confidence, showcasing Nikhita's bold and fashionable persona.

The image features Nikhita Gandhi, a renowned Bollywood singer, standing outdoors with a joyful and carefree expression. She is dressed in a crochet top with an orange and white pattern, blue jeans with vibrant patches, and a light jacket. Her long, curly hair cascades down her shoulders as she tilts her head back and smiles broadly, exuding happiness and exuberance.

The background shows a blurred urban setting, with a car and greenery visible, adding a casual and lively atmosphere to the image. This photoshoot was conducted by Flop Films, a well-known ad films production company from Mumbai. The image captures a sense of spontaneity and joy, showcasing Nikhita's infectious energy and vibrant personality.

The image features Nikhita Gandhi, a renowned Bollywood singer, lounging on a retro-style couch made from the front half of a vintage car. She is dressed in a crochet top, colorful jeans with vibrant patches, and stylish sneakers. Nikhita is pointing upwards with a playful and engaged expression, while her other hand rests on her stomach.

The lighting is vibrant and dynamic, with a mix of blue and yellow hues creating an energetic and lively atmosphere. The background is filled with various lighting equipment, adding to the behind-the-scenes feel of the photoshoot. This photoshoot was conducted by Flop Films, a well-known ad films production company from Mumbai. The image exudes a sense of fun and creativity, capturing a modern and vibrant vibe.

The image features Nikhita Gandhi, a renowned Bollywood singer, in a recording studio. She is wearing a stylish black outfit with a cutout design and a colorful jacket. Nikhita is singing passionately into a microphone, her hands raised expressively as she performs.

The lighting in the studio is vibrant, with red and blue hues creating a dynamic and energetic atmosphere. The wooden panels of the studio add a professional and warm ambiance to the scene. This photoshoot was conducted by Flop Films, a well-known ad films production company from Mumbai. The image captures the essence of musical creativity and passion, showcasing Nikhita's dedication and expressive artistry.

EPIC ROI

15+

15+ ads including native style thumb stoppers, Youtube non-skippable ads shot in 6 hours

250+

250+ print ready photographs with 3 outfit change shot across 3 sets erected in the same studio

2M

2 million views across paid and organic ads with an average watch time of 89% & 5X ROAS

So good was the video footage and photos from this campaign, that the brand made an exception and allowed Singer Nikhita Gandhi to use in the official album art and in the global release of her music video titled "Maharani".

Rebranding Sleek

When Asian Paints acquired Sleek Kitchens, Flop Films was sole selected to be the Video Agency in the multi-agency rebranding drive. After market research, we strategically targeted specific customer objections with a series of 3 high value films including re-designing their factory, elaborate VFx and custom music.

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EPIC ROI

33%

The films helped the brand increase conversions by 33% on average over a period of 90 days

50%

The Mumbai stores recorded a 50% increase in footfall as a result of the experience film.

15 Days

The entire production and post including VFx and music was completed in 15 days flat.

At their Alandi factory, over 150 workers from Bollywood set design & art teams worked all through the night to custom make every prop and paint you see in the final film. Over 5 trucks of material and equipment worked day and night for 72 continuous hours to make this happen. No wonder they decided to keep their new look.

Statue of Unity

The Government of Gujarat, Gujarat Tourism and BBC Storyworks - the commercial arm of BBC Worldwide - selected Flop Films as their production partner in India for this TV style production. We followed the journey of an Australian Blogger in Ekta Nagar as she discovered places, people and principles that resonate the spirit of Unity. This production is not available online and can be viewed only via special request to the BBC.

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1/1

EPIC ROI

#1

The production was awarded the best production for Asia Region by BBC Network.

4 Ads

The GOG found our visuals to be the best and hence decided to use them in the Ads for Europe and North America.

4 Days

The entire filming was handled by a top notch crew of 25 and completed in just 4 days including real time set design.

At their Alandi factory, over 150 workers from Bollywood set design & art teams worked all through the night to custom make every prop and paint you see in the final film. Over 5 trucks of material and equipment worked day and night for 72 continuous hours to make this happen. No wonder they decided to keep their new look.

DIT UNIVERSITY

DIT University - one of North India's top Universities reached out to Flop Films for a Brand Campaign. We studied their ORM footprint and identified their customer objections. Thus was born a campaign of TV Ads, brand film and a University theme song.

The campaign was propagated across TV, Youtube, Radio and Campus P2P initiatives. Flop Films is proud to have been the sole agency managing this multi-media campaign.

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EPIC ROI

3X

DIT experienced a 300% increase in the applications for admission across the target market .

50%

Conversions went up by 50% that year and the brand was subsequently abler to introduce pricing ladder & premium programs.

100%

With over 100k organic views, 1.5k likes and 125 comments, this was DIT's first 100% positive engagement online.

At their Alandi factory, over 150 workers from Bollywood set design & art teams worked all through the night to custom make every prop and paint you see in the final film. Over 5 trucks of material and equipment worked day and night for 72 continuous hours to make this happen. No wonder they decided to keep their new look.

Sennheiser Celebs

Back in 2013, this was our first big campaign. National Brand Manager for Sennheiser and the Agency Account head were both present for all the shoots. The campaign carried the first official brand videos for Sennheiser

and Neumann products in India. Shooting with celebrities is super tricky and must always be handled with sensitivity. Fortunately, we aced it and went on to do many more such campaigns with celebrities and launched several products and brands.

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